Why are some people so much better than others at talking their way into a job or out of trouble? What makes some advertising jingles cut through the clutter of our crowded memories? What's behind winning campaign slogans and career-ending political blunders? Why do some speeches resonate and endure while others arc forgotten moments after they are given?
The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. And no person knows more about the intersection of words and deeds than language architect and public-opinion guru Dr. Frank Luntz. In Words That Work, Dr. Luntz not only raises the curtain on the craft of effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life. Whether your goal is to boost company sales, win political office, inspire your employees, or get that raise you deserve, Dr. Luntz has something instructive to say about how language can help. Learn about the phenomenon of transforming mere words into an effective arsenal for the war of perception we all wage each and every day.
DR FRANK LUNTZ was named the "hottest pollster in America" by the Boston Globe, and "has a special expertise, one that happens to be in demand these days" according to The New York Times. He is sought by CEOs of Fortune 100 companies, political candidates, public advocacy groups, and world leaders - just about anyone who wants to know how to say things better and more effectively. Dr. Luntz has supervised more than 1,200 surveys and focus groups in twenty countries, and has engineered some of the most potent political and corporate campaigns of the last decade.
Normal, in-store physical product price: $29.98
One of the leading performance consultants in America, Dr.Bob Rotella has tutored some of golf's greatest players including Nick Price, Tom Kite, David Duvall, and Brad Faxon. Now Rotella, or "Doc", as most players refer to him, shares his wisdom on the most mental aspect of the game - putting. In Putting Like A Genius, Rotella tells you how to tune out extraneous factors such as anger, fear and other emotional responses that often cause you to leave the ball short or run it by the hole. Rotella's tips feature a series of exercises and techniques that will help you visualize success on the green and gain more confidence in your putting stroke. And his conversional style and straightforward approach make his audio programme an indispensable tool for every golfer. Filled with inspiring stories and tremendous insight, Putting Like A Genius will improve your game, and make it more enjoyable.
Normal, in-store physical product price: $14.00
In the most extraordinary journey Ann Rule has ever undertaken, America's master of true crime has spent more than two decades researching the story of the Green River Killer, who murdered more than forty-nine young women. For twenty-one years, the Green River Killer carried out his self-described "career" as a killing machine, ridding the world of women he considered evil. His eerie ability to lure his victims to their deaths and hide their bodies made him far more dangerous than any infamous A few men eventually emerged as the prime suspects among an unprecedented forty thousand scrutinized by the Green River Task Force. Still, there was no physical evidence linking any of them to the murders until 2001, when investigators used a new DNA process on a saliva sample they had preserved since 1987, with stunning results. Green River, Running Red is a harrowing account of a modern monster, a killer who walked among us undetected. It is also the story of his quarry of who these young women were and who they might have become. A chilling look at the darkest side of human nature, this is the most important and most personal audiobook of Ann Rule's long career.
Normal in-store, physical product price: $29.95
In today’s hectic work environment, the chances are that you have way too much to do and too little time to get it done. No matter how accomplished and capable you are, achieving your goals can seem almost insurmountable.
Why is it that some people consistently seem to get more done than others? The answer is that they know how to set specific, achievable goals for themselves . . . and then follow through on them.
This revised and updated audio edition of Goal Setting offers listeners practical tools and powerful techniques on how to set a goal, make a plan, and achieve an objective.
The audio book teaches you how to:
act upon your objectives in a precise, targeted way •
recognize obstacles and overcome them •
become more assertive •
change counterproductive behavior •
establish priorities, and make the most of your time •
Achieving goals takes hard work and discipline, but it can be done.
Exclusive On-Line Price!:
From Rebekah to David , Abraham to Moses , R unning with the Giants puts us face-to-face with the towering figures of the Bible. From these great heroes—and from the inimitable John G. Maxwell — comes the inspiration to live as they did: as leaders, as success stories, and as people close to God.
John C. Maxwell is founder of the Injoy Group , an organization dedicated to helping people maximize their personal and leadership potential. He is a New York Times bestselling author whose books include The 21 Irrefutable Laws of Leaderships which has been on BusinessWeek's bestseller list for seventeen months, and Today Matters .
"John Maxwell is the best at communicating biblical truths about management in a simple, useable format. His latest book, Running With the Giants , is the best thus far I recommend it highly. " — Larry Burkett, host. Money Matters
Normal, in-store physical product price: $16.98
"It was the watershed time of the century and Truman stands forth now - especially now in the aftermath of the Cold war - as a figure of utmost importance." David McCullough Hailed by critics as an American masterpiece, David McCullough's sweeping biography of Harry S. Truman captured the heart of the nation. The life and times of the thirty-third President of the United States, Truman provides a deeply moving look at an extraordinary, singular American. From Truman's small-town, turn-of-the-century boyhood and his transforming experience in the face of war in 1918, to his political beginnings in the powerful Pendergast machine and his rapid rise to prominence in the U.S. Senate, McCullough shows a man of uncommon vitality and strength of character. Here too is a telling account of Truman's momentous decision to use the atomic bomb and the weighty responsibilities that he was forced to confront on the dawning of a new age. Distinguished historian and Pulitzer-Prize-winning author David McCullough tells one of the greatest American stories in this stirring audio adaptation of Truman -- a compelling, classic portrait of a life that shaped history.
Normal, in-store physical product price: $32.00
